Apple Intelligence brings powerful AI capabilities into everyday experiences
- Jul 16
- 2 min read

This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what they’re looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.
“At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Truly helpful AI must be centered on our users’ needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.”
The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri.1 Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms. Siri can help users search for information across their messages, emails, photos, and more; answer questions about virtually any topic; and take action in apps. New Siri AI features are available for developer testing starting today, and will be available as a beta to users later this year.





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